Voyager, the “Name Your Price” tool of crypto trading, launches in US 9 states this morning. Available on the Apple store as we speak, the powerful new brokerage app enables users to leverage the power of algorithmic trading to find the best deal on Bitcoin, Ethereum, and a variety of other cryptocurrencies. Users enter their trade conditions, and Voyager does the rest, accessing a growing list of exchanges to find the best liquidity and price.
The simple process of executing a Bitcoin buy in Voyager.
Voyager has a streamlined KYC process. A qualified user can install the app, fill out some forms, and trade in a matter of minutes. They’ve enabled instant deposits via Plaid, a company which also services Coinbase.
Over the past year, they’ve done extensive testing to determine what exchanges have true liquidity. As Steve Ehrlich told CCN in a previous interview:
“In this world, there’s less rules, so you have to do your homework and make sure it’s executable liquidity.”
The brokerage model is pretty new for the retail side of crypto trading. While plenty of money is exposed to crypto assets through hedge funds and associated brokers, retail investors must figure it out themselves. The team at Voyager have a vision of what crypto trading should be: fast, simple, easy. As CEO Steve Ehrlich told CCN:
“We believe the crypto market deserves a true broker solution. Our app release this week demonstrates our view of how crypto trading is supposed to be while still being a small sample of what we have in store.”
Pending approval in several states, the publicly-traded Voyager is immediately available in the following: California, Illinois, Massachusetts, Missouri, Montana, Pennsylvania, Kentucky, Wisconsin, and Arizona. Eighteen cryptocurrencies will be available with the launch, from the majors like Bitcoin, Ethereum, and Ripple (XRP), to more exotic offerings like VeChain and IOTA.
All of them are traded against US dollars.
In this respect, in some ways, Voyager creates a new paradigm for certain coins usually only traded against other cryptos. VET’s closest analog to fiat trading prior to Voyager, for example, was Tether (USDT), according to CoinMarketCap.
The order screen for the Voyager app.
To stimulate immediate growth, Voyager offers $25 to every new user who signs up for a limited time. The $25 will be in Bitcoin, added to verified accounts.
Android users have to wait until Q3 2019. Later this year, they’ll be expanding internationally, as well.
One question this reporter asked during his first introduction to the Voyager team was: “How do you make money?” After all, Voyager attempts to offer as simple a model as possible. This means no complicated fee structures. And given their business model, it means they’re on the hook for fees at execution time on the external exchanges.
The answer was simple enough. When Voyager finds the user a better-than-expected price for trade execution, they take a cut of the difference.